MARKETING STORIES
FROM BtoB's NEWSLETTERS
The Email Experience Council (EEC) will soon begin judging for its Second Annual People’s Choice Awards, which recognize excellence in e-mail marketing campaigns and programs (the deadline for applications is tomorrow). Last year, there was plenty of competition from companies that created strong...
November 20, 2008
A question we’re asked very often with new clients is what kind of success metrics they should expect to see with their e-mail marketing campaigns. Marketers want to know if they should expect a 20% open rate, or a 10% click-through rate; they have the desire to compare numbers to some industry... November 20, 2008
MORE MARKETING STORIES
> Transactional e-mail seen as powerful marketing tool
> Microsoft's search guru on SEO, digital marketing trends
> Yang to step down as Yahoo CEO
> CEG’s multimedia e-mails decrease costs, increase sales
> Is e-mail marketing becoming less important with the rise of Web 2.0 communications?
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Insight from Top Marketers: Marcy Shindler, VP-brand marketing strategy at American Express OPEN describes how her organization is grappling with the new economy and the tools and technologies she may be employing in the future.
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STORIES FROM THE CURRENT ISSUE OF BtoB
While many companies are cutting marketing budgets in response to the economic downturn, a surprising number are increasing them during these challenging times, according to several recent surveys.
November 10, 2008
Despite the faltering economy, search marketing is holding up well, as marketers focus on tools that promise the strongest return on investment. How long that will last is uncertain, but for now search ad budgets seem relatively sheltered from the global economic woes.
November 10, 2008
MORE CURRENT STORIES
> Bad news for newspapers
> Shakeout ahead for Web 2.0?
> DMA: Focus on ad ethics, self-regulation
> Study reveals habits of top executives
> Marketers brace for change following election
> Budgets holding up—for now
> Why b-to-b is the place to be in the downturn
> Fast, Cheap and in Control
> Campaign rewrites rules
> Financial ads flourishing
BEYOND THE BIZ
PIGS ARE NOT FLYING. IN A SEPT. 19 POSTING (“NON-OBVIOUS THINGS PINK Floyd can teach your team”) on CIO's Advice & Opinion: You're the Boss blog, Esther Schindler correlated the rock band's turbulent history with team- building skills. The first thing businesses can learn from the band, Schindler wrote, is not to sweat whether an employee's personality fits in exactly with the company...
> Money Pits Galore
> A Greener Gore
VIEWS AND OPINIONS
Last December in this space, I wrote: "The last economic downturn, the dot-com bust, spurred a welcome change throughout the marketing profession, which was driven to become more analytical, systematic and metrics-driven. This time around, I think marketing departments will be much better...
Some tips on using online tactics to keep your marketing message visible while saving costs
The current economic crisis is challenging most of our preconceptions about the value and relevance of consumer brands. When times get tough, it's as if consumer brands disappear, replaced by price (and perhaps simple availability) as the primary mover of purchaser preference.
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Special Report |
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Richard Karpinski
What if you could access a large pool of potential customers that were already aware of your company and its products, open to being educated and agreeable to receiving e-mails and other communications straight from your marketing team?
November 10, 2008
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NEW CHANNELS |
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Paul Gillin
The most revolutionary number in a numbers-crazed presidential campaign turned out not to be the margin of victory, the size of the turnout or the number of electoral votes. It was 3.2 million.
November 10, 2008
Browse the
New Channels
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BtoB's Top 10 |
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From e-mail marketing secrets and lies to the latest economic trends, these were the top ten stories of October 2008.
October 29, 2008
October 29, 2008
October 24, 2008
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