MARKETING STORIES
FROM BtoB's NEWSLETTERS
New York—NYTimes.com and LinkedIn have formed a strategic partnership designed to give LinkedIn members a more personalized experience on NYTimes.com.
July 22, 2008
New York—The Interactive Advertising Bureau announced the release of “A Mobile Advertising Overview,” a report that explores the mobile platform as a growing medium for interactive advertising. This is the first report issued by the IAB on the topic.
July 22, 2008
MORE MARKETING STORIES
> Marketers can win big with online video contests
> Act and react, digitally, with today’s new form of ‘direct’ marketing
> Ramping up your e-mail efforts
> Study: E-mail registration errors costly for marketers
> Should I use an e-mail certification or accreditation service?
STORIES FROM THE CURRENT ISSUE OF BtoB
This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world.
July 14, 2008
The severe slump in the U.S. ad market will continue into next year, according to leading ad industry seers who, in recent weeks, have lowered their spending projections for most categories. Internet advertising remains the one bright spot in the otherwise bleak picture.
July 14, 2008
MORE CURRENT STORIES
> Most airlines shun marketing as way to fly through storm
> Motorola's Conrado pushes realignment
> Many sectors to boost ad spending
> Integration the big topic at BMA show
> Ogilvy & Mather wins Best in Show at ACE Awards
> Marketers playing through pain of losing Tiger
> Phones, fuel a full year later
> Cracking the purchasing cycle code
> Deflect the downturn
> Microsoft's Vista vision
BEYOND THE BIZ
VIEWS AND OPINIONS
Ellis Booker
A year ago in this space, I lavished praise on Apple's “masterful” marketing of the iPhone but ended the column by announcing I didn't plan on buying one.
From the July 14, 2008 issue of Media Business
Ellis Booker
A year ago in this space, I lavished praise on Apple's “masterful” marketing of the iPhone but ended the column by announcing I didn't plan on buying one.
From the July 14, 2008 issue of Media Business
Tim Furey
Having seen the market slide in the past several months, companies are planning for the worst and hoping for the best. There are strategies for maintaining growth—and profitability—in trying times. The key is using the downturn to rethink and retool marketing and sales strategies.
From the July 14, 2008 issue of Media Business
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Special Report |
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This year's Who's Who in B-to-B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing world.
July 14, 2008
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NEW CHANNELS |
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Chuck Hester is about to hit the road, and that means he's on LinkedIn.com. Hester, who runs corporate communica-tions at Durham, N.C.-based e-mail service provider iContact, is setting up breakfast or dinner meetings in each of the cities he'll soon visit.
June 09, 2008
Browse the
New Channels
Archive
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BtoB's Top 10 |
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From local internet advertising to small business owners, these were the top ten stories of June 2008.
June 27, 2008
June 27, 2008
June 27, 2008
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